Brothers First Tuesday (Day 5) Box Office Collections: Steady
Brothers Fifth Day Box Office Collections:
4.8 Crore ( Trade Figure)
5.11 Crore ( Producer Figure)
5.11 Crore ( Producer Figure)
Total till date:
60.01 Crore nett ( Trade Figure)
Records:60.01 Crore nett ( Trade Figure)
63.42 Crore nett ( Producer Figure)
On Its First Tuesday Brothers went down by around 9% as compared to its First Monday.
Brothers will put up a good first week total because of teh opening but will struggle thereafter. Goof thing for Brothers is that it has a weak opposition week 2 which should help it sustain.
Brothers had content which was targeted at multiplexes but opened better at single screens and mass areas which are Akshay Kumar strongholds.
Basically it seems that while Akshay Kumar pulled the movie to a good opening but the content has not helped in gaining the multiplexes and top cities markets which were crucial for the movie.
Akshay Kumar seems also to be struggling with metros and multiplexes market where most of his movies are not opening well
Budget: 82 Crore All inclusive
With brothers what most exhibitors have been reporting that while youth have flocked the cinemas and have given the opening the families have stayed away from the movie.
Mostly most of the trade has been complaining is that movie is too gruesome and thus have alienated the female audiences and the family.
While appeal to youth ensures that movie takes an opening it is the family audiences which ensures that movie has a longer run which is missing here.
Another aspect which is surprising to trade is that Brothers is a remake of Warrior and Warrior though was a critically acclaimed movie but was a disaster at the box office.
If you are buying rights and remaking the movie than at least invest in a commercially viable project is the refrain being heard in trade
On Its First Tuesday Brothers went down by around 9% as compared to its First Monday.
Brothers will put up a good first week total because of teh opening but will struggle thereafter. Goof thing for Brothers is that it has a weak opposition week 2 which should help it sustain.
Brothers had content which was targeted at multiplexes but opened better at single screens and mass areas which are Akshay Kumar strongholds.
Basically it seems that while Akshay Kumar pulled the movie to a good opening but the content has not helped in gaining the multiplexes and top cities markets which were crucial for the movie.
Akshay Kumar seems also to be struggling with metros and multiplexes market where most of his movies are not opening well
Budget: 82 Crore All inclusive
With brothers what most exhibitors have been reporting that while youth have flocked the cinemas and have given the opening the families have stayed away from the movie.
Mostly most of the trade has been complaining is that movie is too gruesome and thus have alienated the female audiences and the family.
While appeal to youth ensures that movie takes an opening it is the family audiences which ensures that movie has a longer run which is missing here.
Another aspect which is surprising to trade is that Brothers is a remake of Warrior and Warrior though was a critically acclaimed movie but was a disaster at the box office.
If you are buying rights and remaking the movie than at least invest in a commercially viable project is the refrain being heard in trade
First Weekend box office collections are 2nd Highest of 2015 behind only Bajrangi Bhaijaan and ahead of ABCD 2, Gabbar is Back and Baby
First Weekend is the biggest ever weekend for Akshay Kumar ahead of rowdy rathore which had collected 46.04 Crore.
First Weekend is the biggest ever weekend for Siddharth Malhotra ahead of Ek Villain which had collected 49.28 Crore.
On its day 2 it was the first time ever that either of Akshay Kumar or Siddharth Malhotra's movie collected more than 20 crore in a day.
Trade Expectations:
Trade is seeing an under performance by at least 10 crores by this movie so far and believes that Brothers will be a loser at the box office though the opening ensures that movie has a chance to reach the safe zone.
Daywise Breakup:
Day 1:
15.2 Crore ( Producer Figure) as shared by Fox Star.
13.68 Crore ( Trade Figure)
Day 2:
21.43 Crore ( Producer Figure) as shared by Fox Star.
21.26 Crore ( Trade Figure)
Day 3:
Day 3:
15.45 Crore ( Producer Figure) as shared by Fox Star.
15.01 Crore ( Trade Figure)
Day 4:
5.26 Crore ( Trade Figure)
6.23 Crore ( Producer Figure) as shared by Fox Star.
Brothers Screens:
3850 out of which 3400 Pan India + 450 overseas
Brothers Budget :
82 Crores Total out of which production Cost: 65 Crores and prints and Advertising Cost 17 Crore.
Brothers is the most expensive movie for Akshay Kumar as the budget is more than both Baby and Gabbar is Back.
Akshay Kumar's current salary is estimated to be in the range of 25 Crores and is part of total budget.
Brothers Economics: (Profit and Loss Analysis):
Producers of Brothers are already safe and have made pre release profit by selling off satellite rights and music for 42 Crores and Distribution Rights for 55 Crores.
Pre release Profit for Producers: 15 Crores
India and overseas rights for brothers have been sold to Fox Star at 55 Crores.
Fox Star would need to recover this purely from Theatrical Business in india and overseas to have a recovery.
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