Celebrities are always better choices for social causes, as they possess a deep impact in minds of common people.
Shubhayathra 2015
Many of the leading actors, including the Big M’s are part of awareness or any other social issues, programmed by government organisations or themselves.
The latest news from M-Town suggests that, Mohanlal, the M-Town superstar, is going to be the brand ambassador of a new government program by Kerala Police, Shubhayathra 2015; for creating traffic awareness among common people to follow the rules and regulations.
A campaign is planned for August, aiming at the first step, where Mohanlal is addressing the people at Trivandrum.
The state is witnessing an average death of 4000 people and injury to 35,000 per year, mostly due to disobeying traffic rules.
Many programs including no horns day, rehabilitation of traffic accident victims along with their families, school traffic clubs, traffic fine payment using debit cards, etc are planned by the authorities.
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